Featured Partners
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Perhaps you have launched a new career or business and are wondering how to best showcase your work and reach new customers or clients?
Websites are an excellent way to highlight your skills, creative output and enhance your reach. Whether you are a fashion blogger, photographer, designer, journalist, writer, small business owner or anything in between, creating a website to showcase your portfolio can help you reach a broader audience.
Today there are many portfolio website builders that make it easy to launch your site in no time.
It’s important to remember that every portfolio website builder will have its strengths and weaknesses—you just need to find the one that suits you best. If you have time to spare, you perhaps won’t mind one with a steeper learning curve, but if time is of the essence, you’ll likely want one with greater drag-and-drop functionality.
In this guide, Forbes Advisor compares the best portfolio website builders available in 2024 in Australia. We’ll take a close look at each platform’s features, pricing, reputation and more so you can decide which is best for your needs.
Note: The below list represents a selection of our top category picks, as chosen by Forbes Advisor Australia’s editors and journalists. The information provided is purely factual and is not intended to imply any recommendation, opinion, or advice about a financial product. Not every product or provider in the marketplace has been reviewed, and the list below is not intended to be exhaustive nor replace your own research or independent financial advice. For more information on how Forbes Advisor ranks and reviews products, including how we identified our top category picks, read the methodology selection below.
Featured Partners
On Wix’s Website
Price Range
$0 AUD to $179 AUD
Free Trial Available
Yes
Mobile App
Yes
On Squarespace’s Secure Website
Starting price
$16 AUD
Drag-and-Drop Interface
Yes
Standout Features
Free domain and SSL certificate, no transaction fees, award-winning templates
On Shopify’s Website
Pricing
$42 AUD per month
Free Trial
14 days
Mobile Responsive Site
Yes
On Ionos’s Secure Website
Starting price
$US1 or $1.50 AUD per month for the first six months, then $US18 per month or $27 AUD
Drag-and-drop editor
Yes
E-commerce in entry-level plan
Yes, as an add-on
$0 AUD to $30 AUD
per month
No
Yes
$0 AUD to $30 AUD
per month
No
Yes
Weebly is a website and e-commerce service that powers millions of businesses on more than 50 million sites worldwide. You can use this builder to build a professional, mobile-optimised site, grow your business with marketing tools such as advanced analytics and easily manage the administrative duties of running an online business by simplifying shipping, taxes and inventory management.
Weebly stands out as the most affordable option. It offers a free plan for those who can tolerate a Weebly subdomain, ads on the site and limited storage. Its Professional plan at $15 AUD a month (billed annually) offers unlimited storage, a free domain, advanced site stats and phone support, while the Performance plan at $30 AUD a month (billed annually) offers robust e-commerce features such as shipping labels, item reviews and abandoned cart emails.
While Weebly does not have the extensive catalogue of templates that its competitors do, it does offer fully customisable themes. The drag-and-drop interface allows you to showcase your content however you’d like, with elements such as slideshows, captions, and lead capture forms. Customise fonts, add video backgrounds and use HTML/CSS and JavaScript to create a site that is uniquely yours.
Templates are easy to use and designed to optimise for both mobile and desktop browsers, automatically reformatting to the proper display dimensions.
Who should use it:Weebly is an excellent choice for someone who wants a quick, easy-to-set-up website for little to no money.
$16 AUD to $52 AUD
per month
Yes
Yes
Squarespace is known for its sleek, modern, well-designed templates. Over the years, Squarespace has positioned itself as the go-to portfolio option for those who showcase creative work in a visually stunning way. With zero coding knowledge, you can create an aesthetically pleasing website in a short amount of time.
Like most competitors, Squarespace lets users customise their templates to create websites suited exactly to their needs. With a simple click of a button, you can change colours, add an e-commerce page, switch fonts or create blog posts. Creatives such as photographers, filmmakers, fashion designers and visual artists gravitate toward the simple, clean template that puts their artwork front and centre.
Basic plans start at $16 AUD per month. With a single basic subscription, you can create a website, host your content, register your own custom domain name and have access to customer service 24/7. As you move up in the plans, you can sell unlimited products, track your site’s analytics and sell subscriptions.
Who should use it:Squarespace is the go-to website builder for bloggers, creatives and e-commerce stores.
Read more:
Read our full Squarespace review.
$0 AUD to $26.95 AUD
per month
Yes
Yes
With 82 million domain names, GoDaddy is best known as the company to use when securing a domain name. It is the world’s largest web host services platform for entrepreneurs with more than 20 million customers, including in Australia. Of the companies on our list, GoDaddy offers the cheapest paid plan options.
When designing a website, most website builders will have you first choose a website template, then spend time customising the features. GoDaddy uses Artificial Design Intelligence to help you build a website. After answering questions about your site, GoDaddy’s AI automatically creates a mock-up for you based on your answers. You can then tweak the website from there if you need to make further adjustments. GoDaddy’s computer-assisted website design is lightning fast, making it the fastest website designer of the bunch.
GoDaddy has four pricing plans. All plans are reasonably priced. Users can build and use their website for free with the company’s one-month free trial. For e-commerce businesses, GoDaddy has integrated marketing tools to grow your business. The Commerce plan comes with advanced payment options, various shipping methods, highlighted product sections and promotional coupons.
Who should use it:GoDaddy is a solid website builder for those looking to get online super fast and who do not need a website with a ton of customisable features.
Read more: Read our full GoDaddy review.
$0 AUD to $179 AUD
per month
Yes
Yes
It’s no surprise why Wix is a favourite platform for Australian website builders year after year. The platform offers more than 500 designer-made templates that you can fully customise using an easy drag-and-drop editing system. The platform is one of the easiest to use and offers an Artificial Design Intelligence that allows you to get your website up and running quickly.
Notable features of this platform include online scheduling software to let clients book services quickly, a logo maker to help you brand your company, SEO tools to help customers find you online and a robust free plan with no pressure to upgrade. The platform also offers the Wix Video Maker to help you make short promotional videos to attract and convert customers.
While Wix does offer a free plan, be aware that its paid plans are on the more expensive side. The basic paid website plan starts at $16 AUD and goes up to $33 AUD while business and e-commerce plans go up to $179 AUD per month.
Who should use it:Wix is one of the easiest website builders out there and offers a robust free plan, making it a great option for users new to website building.
Related: Read our full Wix review.
$0 AUD to $100 AUD
per month
No
Yes
$0 AUD to $100 AUD
per month
No
Yes
WordPress.com software runs on over 40% of all the websites on the internet, it is no exaggeration to say that it is the world’s most popular website building platform.
One of its greatest strengths is its versatility. Because the website builder gives you complete control over every aspect of your website, it can be used for nearly any type of website—from simple portfolios that just display photos, to powerful e-commerce enterprises. WordPress.com offers more than 50,000 plugins, meaning you can customise your site down to the smallest detail.
All that customisation can come at a cost for those not advanced in website design. WordPress.com is not as intuitive to use as many of its competitors, and editing your website is not as easy as the drag-and-drop methods of Wix and Weebly. Building your website on WordPress.com will likely take longer than its competitors too, as it lacks the speed of platforms like GoDaddy.
Personal and Premium plans cost $6 AUD and $12 AUD respectively, whereas e-commerce plans range from $38 AUD to $100 AUD.
Who should use it:Due to its many advanced features and plugins, WordPress.com is a great option for portfolios that need a highly customisable website.
To choose the best portfolio website builder for this ranking, Forbes Advisor compared each company based on important factors that include ease of use, cost and fees, customer support and features and functionality. We ranked each company on these factors based on a five-star rating system.
Here’s what we looked at to compile the rankings in each category:
Additional research by Anna Rey.
Featured Partners
On Wix’s Website
Price Range
$0 AUD to $179 AUD
Free Trial Available
Yes
Mobile App
Yes
On Squarespace’s Secure Website
Starting price
$16 AUD
Drag-and-Drop Interface
Yes
Standout Features
Free domain and SSL certificate, no transaction fees, award-winning templates
On Shopify’s Website
Pricing
$42 AUD per month
Free Trial
14 days
Mobile Responsive Site
Yes
On Ionos’s Secure Website
Starting price
$US1 or $1.50 AUD per month for the first six months, then $US18 per month or $27 AUD
Drag-and-drop editor
Yes
E-commerce in entry-level plan
Yes, as an add-on
First, you want to make sure your website is clean and easy to navigate. Make sure to put your best work on the first page to grab your viewer’s attention. If you want to use your website as a way to land clients or potential work, do not forget to include a Contact Me tab.
Other than the available free options, the cheapest way to get a website is to download WordPress, get a free theme, and build the site yourself. You’ll still need to register a domain for about $18 AUD per year and find the best cheap web hosting, which ranges from $1.31 AUD to $34 AUD per month.
Both individual creators and small businesses can benefit from a space to showcase their work online. It adds legitimacy to your work as well as provides a way for potential clients to get in touch with you.
If you are new to the website building world, you can use one of several website building platforms to help you build your website. Platforms such as Wix and Weebly have intuitive website design templates that make customising websites easy for complete beginners, and some like GoDaddy can use AI to design one for you.
Because most website builders, including those offering services for those who want to post their portfolios online, offer cutting-edge technology, they are usually ahead of the curve when it comes to keeping their sites secure. They do this by keeping their customers’ websites protected by using top-end technology. Because of this, most website building companies offer some of the best security options available on the internet.
Website builders are highly scalable, and your plan can be easily modified to meet the needs of your growing team. If you outgrow even the top-level package of your service, many vendors offer enterprise-level functionality with customised pricing. It may be worthwhile to get in touch with your system’s customer service team to learn more.
A website builder is typically an all-in-one solution that includes web hosting, a domain name and a site editor, but not always. A CMS is a content management system, which is used to help you manage blog posts, images, videos, and other content that you publish on a website. Site builders usually include a CMS and a CMS can include a site editor, such as WordPress.
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Cassie is a deputy editor, collaborating with teams around the world while living in the beautiful hills of Kentucky. She is passionate about economic development and is on the board of two non-profit organizations seeking to revitalize her former railroad town. Prior to joining the team at Forbes Advisor, Cassie was a Content Operations Manager and Copywriting Manager at Fit Small Business.