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Blogging platforms offer the ability to customise your blog experience and functionality depending on your level of expertise and long-term goals.
They are also an ideal way to connect with your customers, convey your brand message and attract new followers.
In this guide, we evaluated blog sites based on their ease of use, optional costs and fees, customisation levels, added features and customer support. We’ve selected WordPress.org, Wix, Weebly, Drupal, Craft CMS, Write.as and Medium as the best free blogging platforms of 2024.
Note: The below list represents a selection of our top category picks, as chosen by Forbes Advisor Australia’s editors and journalists. The information provided is purely factual and is not intended to imply any recommendation, opinion, or advice about a financial product. Not every product or provider in the marketplace has been reviewed, and the list below is not intended to be exhaustive nor replace your own research or independent financial advice. For more information on how Forbes Advisor ranks and reviews products, including how we identified our top category picks, read the methodology selection below
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On Wix’s Secure Website
Free templates
Yes
Connect custom domain in free plan
No
Free drag-and-drop builder
Yes
On Squarespace’s Secure Website
Starting price
$16 AUD
Drag-and-Drop Interface
Yes
Standout Features
Free domain and SSL certificate, no transaction fees, award-winning templates
On Shopify’s Website
Pricing
$42 AUD per month
Free Trial
14 days
Mobile Responsive Site
Yes
On Ionos’s Secure Website
Starting price
$US1 or $1.50 AUD per month for the first six months, then $US18 per month or $27 AUD
Drag-and-drop editor
Yes
E-commerce in entry-level plan
Yes, as an add-on
Yes
No
Yes
Wix’s free plan offers an assigned URL (accountname.wixsite.com/siteaddress), 500MB of storage and bandwidth, plus web hosting. Creating a Wix blogging site is a simple process. You can either choose from over 800 website templates and use its “what you see is what you get” (WYSIWYG) editor to build a custom site or you can answer a few questions and Wix will create the site for you. You will likely need to further tweak the automated site to your needs and wants but Wix’s automated websites are a good start for building a quick and attractive blog.
As with many free plans, there are some limiting factors that will very likely encourage you to upgrade as soon as possible. Wix ads appear on every website page. You also cannot add a custom domain even if you buy one elsewhere. Finally, you cannot sell any items on the free site. However, you can set up a fully functioning blogging website with the free plan, then upgrade to a premium plan when you are able.
Learn More: Read our full Wix review.
Who should use it:
Wix is best for companies needing a website catered to a niche market, such as a tech, music or coaching blog. With hundreds of templates, niche bloggers can quickly create a blogging website that uniquely speaks to their niche audience.
Yes
No
Yes
Yes
No
Yes
Weebly’s free plan offers a WYSIWYG editor to build a free blog. Design options include custom fonts, parallax and reveal animation effects, an image editor, video backgrounds and custom design capabilities via HTML/CSS and JavaScript (JS). The plan further offers an SSL certificate (for website security), a shopping cart, unlimited e-commerce items, inventory management, a tax calculator, SEO and lead capture tools and chat and email support.
Weebly’s free plan offers a limited 500MB of storage. You will also have to use a Weebly-branded subdomain instead of a custom domain that matches your brand. You will need to upgrade to a premium plan to use a custom domain. It also does not offer phone support if you run into an issue while building or managing your blog. Finally, unless you upgrade to the Professional or Performance premium plan, Square ads will appear on your blog pages.
While Weebly’s free plan offers a means to get your blog started, its premium plans will undoubtedly offer more features to take your blog to the next level.
Who should use it:
With over 50 website themes to choose from, a WYSIWYG editor, free website hosting, a dashboard where you can manage your whole website from one place, a drag-and-drop photo editor, automatically mobile-responsive sites and an extensive library of royalty-free images, Weebly is one of the easiest blogging platforms to use. As such, it is best for brands or individuals looking for an overly easy and customisable blog-design experience.
Yes
Yes
Yes, via plugin options
Yes
Yes
Yes, via plugin options
WordPress.org is open-source software, meaning you can use it to build your blog for free. Its abundant features offered via plugins and themes make building your blog relatively easy compared to some other open-source options. There are over 55,000 plugins available to users—many of them for free—including drag-and-drop builders. You can combine this drag-and-drop functionality with free templates to create a custom blog site easily.
As open-source software, WordPress.org does not come with website hosting or a domain. You’ll need to buy them elsewhere and connect them to your WordPress account. However, many hosting services offer a free domain with their paid plans. Hosting providers’ customer support is often willing to help plan users add hosting and a domain to a WordPress account.
Who should use it:
WordPress.org is best for bloggers who want a deeply customised site with no need for coding experience.
Yes
No
Yes, via drag-and-drop builder modules
Yes
No
Yes, via drag-and-drop builder modules
Drupal is free open-source content management system [CMS]. You can download the software for free to build your blog. The beauty of Drupal is that it can be used for blogs with high volumes of traffic and customised with granularity. An endless array of plugins allow you to expand your blog’s functionality. If you can imagine it, you can build it with Drupal. But most Drupal developers customise their blogs via coding, which requires a steep learning curve.
Drupal allows you to reach large and diverse audiences. Its analytics offer the ability to deeply segment audiences, then send content via email based on demographic, interest and behavior. Accessibility tools mean you can reach audiences that need unique support to access your content, such as structured metadata that is readable by screen readers. Further, Drupal’s multilingual capabilities automatically translate content into over 100 languages.
Despite it being free open-source software to download, building a publishable website via Drupal can be costly when all is said and done. You must pay for hosting and for a domain name. A hosting provider will ensure your website can be made accessible to your audiences once it is built. Further, if you want a customised Drupal blogging site and are not versed in coding, you will have to pay a developer.
Who should use it:
Drupal offers the ability to reach large audiences but its design process comes with a steep learning curve. For this reason, it is best for developers who are building blogs for large brands and their large audiences.
No
Yes
No
No
Yes
No
Craft CMS offers a free forever plan with content organisation features [such as categories and fields], the ability to run multiple related sites on one account, localisation capabilities and a single admin account. The platform offers advanced content management features such as built-in category and tag support and Structures [which store content in a set hierarchy or order]. Craft CMS’s Matrix also allows you to create mixed-content posts easily.
If you are a content manager at an agency, you may want to build content projects for clients. The free plan limits your ability to do so by restricting users to only one admin account, control panel branding (that adds a professional look for clients) and developer support. In addition to these limitations, as open-source free software, you will have to pay for a hosting solution and custom domain.
So, if you would like to build a professional blog with advanced content strategy for a client, it is best to go with Craft CMS’s paid plans. The good news is you can pay per project.
Who should use it:
Craft CMS is best for content strategists who are looking to create a great reading experience with a highly organised blog, using features such as tags, content categories and content hierarchies. It is also for individuals with technical developer skills needing to create a custom blogging experience.
No
No
No
No
Write.as used to offer a free platform for building a minimalist blog. However, in the last year, it has transitioned to completely paid plans. To continue servicing people who want to blog for free, Write.as provides the WriteFreely open-source software. Using WriteFreely, you can build a minimalist blog without the distractions of traditional blogging. This means there are no claps, likes, alerts or comments to distract you from your primary task of writing.
However, as open-source software, it doesn’t offer free blog hosting. You will also have to pay for a custom domain if you want to brand your site. So, you will likely need to turn to Write.as’ paid plans to make WriteFreely’s deployment easy.
Who should use it:
Bloggers who are looking for a distraction-free environment to help them push past writer’s block and freely express their ideas should consider Write.as. In addition, writers who would like to publish their thoughts anonymously should consider Write.as.
No
No
No
No
No
No
Medium is a blogging platform to which anyone can add content. Similar to starting a Facebook or LinkedIn profile, users simply sign up for an account, create a profile and publish content. The good news is that Medium already has a large audience. Since its founding in 2012, it has built an audience of 100 million strong and enjoys a 140% year-over-year visitor increase. You can create a personal blog on the platform or a publication with a branded domain.
Of course, the downside to building a free blog on Medium is that you cannot design a website nor use a custom domain that represents your brand. You also cannot have multiple contributors to your blog.
Medium Publications can help you get around these limitations but you must pay for a subscription to do so. A subscription allows you to enjoy a custom domain, promo blocks for your publication’s home page, links to a feature page, a lead generation form, a post or an external link (such as your website), background colours and image options and call-to-action buttons. You can also invite contributors to your publication based on their subject matter expertise. You can even reach readers by delivering stories to their inboxes.
Who should use it:
Companies that want an instant audience on a low budget should consider Medium.
* conversion 5 June 2023
As we reviewed platforms for potential inclusion in this best-of list, we looked for providers that offer an easy blogging experience but also took into account the different technical experience levels of our readers. We also evaluated inclusions based on added costs and fees, customisation levels, added features and functionality and customer support.
Here is a closer look at our methodology for selecting inclusions for this year’s best-of list:
A blogging platform is a service that allows users to create, curate and manage a blog or website. There are countless providers to choose from, but of the 600 million blogs* worldwide, WordPress powers over 98% of them, according to BuiltWith.com data.
Using a blogging platform makes it easier for people with little or no knowledge of how web pages are built to create something themselves. It’s not necessary for users to even know basic HTML coding.
As well as hosting your published posts, a blogging platform can hold all of the uploaded photos, videos and other media you use in your posts.
Other popular blogging platforms include Medium, Joomla and Drupal. The majority of these platforms tend to be free, though you’ll need to pay for a domain on which to site the blog, and hosting to install your chosen platform.
*Per WebTribunal.net
When choosing a free blogging platform, it is important to consider how easy it is to build a blog on the chosen platform, its customisation options and any added costs that must be paid to make it work for your needs. This cost analysis should consider short and long-term costs to help you meet both your immediate and future needs.
Some free blogging platforms offer the tools and space to build your own blog site. Others offer a pre-built blogging platform where you can register your profile and publish blog posts.
If you need a free blogging platform that allows you to design your own blogging site, be sure to explore how easy the design process is. If you are not versed in coding, look for a blogging platform with a drag-and-drop builder for an easy design experience.
Some blogging platforms offer zero customisation options via an already-built or minimalist blogging platform. Others allow you to customise background colours and add pre-built content blocks or blog features to customise your blog’s look. Still, others allow you to deeply customise every inch of your blog via coding. Decide on the level of customisation you need and find a platform that aligns with it.
Once you’ve chosen the design ease and customisation levels you prefer, take a look at any costs you may have to pay, despite having chosen a free platform.
For example, open-source platforms may require you to pay for website hosting and a custom domain. Likewise, free versions offered by website builders, such as Wix and Weebly, do not offer a custom domain. So, if you seek a branded website, you’ll have to eventually upgrade to a paid plan.
The effectiveness of a blog will vary according to the type of website, investment into the blog and the quality of the content. But the following survey from website Techjury gives an idea of success rates:
If running a small business full time leaves you with limited resources for also running a website, some blogging platforms require less time investment and are generally more accessible for people with less experience and knowledge.
We found Wix and Weebly particularly good for niche bloggers and newcomers, respectively. Wix has more than 800 templates, meaning you can set up something professional looking that hasn’t been overused to the point of looking generic. Wix also has a site generator that will automatically create a website based on your answers to a few simple questions.
Weebly, meanwhile, makes creating easy with drag-and-drop editing, automatic mobile responsiveness and templates.
No, but you do need a domain, which is an address on the web where people can find you. You can either pay for the domain you’d like, or opt for a free domain provided by a blogging platform. For example, Wix gives you a free address in the following format: accountname.wixsite.com/siteaddress.
If you pay for a domain, you’ll need to host it somewhere before you can set up a blog. This also needs to be paid for. After that you can install your chosen blogging platform. If you use a free domain from a blogging platform like Wix, your domain will be hosted there for free but with limitations on how many pages you can have, and how much media you can upload.
There are many ways to make money as a blogger. You can host display advertising and take a share of the money earned from impressions. You can include affiliate links in your blogs which will earn you a payout if someone who visited your site goes on to spend money with your affiliate.
Depending on your niche, you can also sell products and services via your blog, or sell space on your blog for others to promote themselves.
Shopify offers a few tips to help bloggers monetise their work, including:
1. Choose a profitable niche
2. Build an email list
3. Write sponsored product reviews
4. Sell advertising placements
5. Join an affiliate marketing program
6. Offer services
7. Sell digital products, such as guides or courses
8. Sell physical products
9. Create a membership community
10. Monetise YouTube videos
11. Produce a podcast and get a sponsor
The following chart from website, Techjury shows revenue sources among bloggers.
It depends on how you plan on monetising your blog, but Weebly has built-in e-commerce tools, while WordPress has more than 50,000 available plugins, including many e-commerce options. If you want to sell goods or services via your blog, these tools will make it easier.
As for display advertising, affiliate marketing and selling space on your blog, any of the blogging platforms on our list have the capability you’ll need.
Featured Partners
On Wix’s Secure Website
Free templates
Yes
Connect custom domain in free plan
No
Free drag-and-drop builder
Yes
On Squarespace’s Secure Website
Starting price
$16 AUD
Drag-and-Drop Interface
Yes
Standout Features
Free domain and SSL certificate, no transaction fees, award-winning templates
On Shopify’s Website
Pricing
$42 AUD per month
Free Trial
14 days
Mobile Responsive Site
Yes
On Ionos’s Secure Website
Starting price
$US1 or $1.50 AUD per month for the first six months, then $US18 per month or $27 AUD
Drag-and-drop editor
Yes
E-commerce in entry-level plan
Yes, as an add-on
Blog sites that are best for beginners include those that offer an easy-to-use drag-and-drop website builder so you can design a blog website without coding experience. These include blogging platforms, such as Weebly and Wix. Another option for beginners looking for a zero-learning-curve blogging site is Medium. Medium requires no design or coding experience. You can set up an account and profile as you would on a social media platform, then publish your blog posts.
You have a few options for posting a blog for free. You can set up a blog under a free subdomain, such as those offered in free Wix, Weebly or WordPress.com plans. You can also open an account on a social media platform, such as LinkedIn or Medium, set up a profile, then publish your blog post using its publishing tools.
As you might expect, all of the best blogging platforms have many levels of security in place. When selecting a blogging platform, there are several security features you want to look for, including two-factor authentication (2FA) or multifactor authentication (MFA), documentation that shows frequent security updates and patches, intrusion detection, the monitoring of user activities, data encryption and privacy protection.
Some free blog platforms are really free. Wix, WordPress and Weebly, for example, offer truly free forever plans you can use to design a blogging website and publish your posts. However, truly free blogs offer limited functionality, often limiting the amount of storage you can use and the number of pages you can publish. You must also use a subdomain that includes the name of the free platform and the platform’s ads may appear on your blog pages.
Yes. Blogger is the Google-supported blogging platform and is still free to use. One of the key advantages of Blogger is that Google AdSense and Analytics are built-in so users can monetise and track their blog.
Yes. In fact, remaining anonymous or selecting a pen name is a good way to protect the privacy of those closest to you, as well as yourself. It may also allow you to be candid than you would be if your real name was attached to the post.
The information provided by Forbes Advisor is general in nature and for educational purposes only. Any information provided does not consider the personal financial circumstances of readers, such as individual objectives, financial situation or needs. Forbes Advisor does not provide financial product advice and the information we provide is not intended to replace or be relied upon as independent financial advice. Your financial situation is unique and the products and services we review may not be right for your circumstances. Forbes Advisor encourages readers to seek independent expert advice from an authorised financial adviser in relation to their own financial circumstances and investments before making any financial decisions.
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Over the last decade, Alana has served as a business operation, technology, and marketing consultant for countless businesses — from start-ups and mid-sized businesses like Fit Small Business to Fortune 500 tech firms like Adobe. She currently serves as a business consultant, operations manager, and content strategist at Doubting Thomas Research Foundations’ Afghan Liberty Project, a small non-profit organization. She graduated with an MBA in leadership from Excelsior College.
Kelly is a former Editor, SMB at Forbes Advisor, specializing in starting and marketing new ventures. Before joining the team, she was a Content Producer at Fit Small Business where she served as an editor and strategist covering small business marketing content. She is a former Google Tech Entrepreneur and she holds an MSc in International Marketing from Edinburgh Napier University. Additionally, she manages a column at Inc. Magazine.