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Our Pick Of The 10 Best Website Builders For Australian Businesses Of 2025

Audited & Verified: Apr 11, 2025, 2:39pm
Written By
Editor
Written By
Senior Editorial Manager
Edited
editor
& 2 others

Editorial note: Forbes Advisor Australia may earn revenue from this story in the manner disclosed here. Read our advice disclaimer here.

Australian businesses require a compelling and professional website to reach their customers, outline their products and services, and generate leads.

According to the Australian Bureau of Statistics (ABS), 98% of Australia’s more than 2.5 million businesses are classified as ‘small businesses’, meaning they employ fewer than 20 people.

In the past, small businesses relied on external web designers to create a company website. The proliferation and advancements of DIY website builders in recent years mean that almost anyone can build a professional-looking site.

Website builders allow you to create a one-stop shop for your business, including blogs, online stores and the ability to incorporate ‘search engine optimization’ (SEO) elements so your website ranks on Google and other search engines. They are a vital part of the sales, marketing and revenue-driving processes.

The best website builders—like our top pick, Hostinger—offer hosting, drag-and-drop site editor functionality and come at a price that won’t break the bank.

We reviewed 10 website builders to help you find the best choice for your business.

Note: Some international website builders list prices on their Australian sites in US dollars. In these instances, we have included the US price, as well as the Australian amount in brackets afterwards. Currency conversion is correct at the time of publication but subject to change.

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Compare the Best Website Builders of 2025


COMPANY FORBES ADVISOR RATING SUPERLATIVE STARTING MONTHLY COST FREE DOMAIN? AI TOOLS? LEARN MORE
Hostinger 4.8 5-removebg-preview Affordable Plans $US2.49 ($4 AUD) Yes Yes Learn More On Hostinger’s Website
Shopify 4.6 4.5-removebg-preview-1 Great for Dropshipping $42 AUD No Yes Learn More On Shopify’s Website
WordPress.com 4.5 4.5-removebg-preview-1 Allows for Integrations $0 Yes, with annual billing No View More
Weebly 4.2 4-removebg-preview Great for Cheap E-Commerce Sites $0 Yes, Professional & Performance plans only No View More
Strikingly 4.2 4-removebg-preview Beginner-friendly $0 Yes Yes View More
Squarespace 4.1 4-removebg-preview Popular With Australian Artists $17 AUD per month (annually) Yes, with annual billing Yes Learn More On Squarespace’s Secure Website
Wix 4.1 4-removebg-preview Offers Code-Free Customisation $0 Yes Yes Learn More On Wix’s Secure Website
GoDaddy Australia 4.0 4-removebg-preview-2 Great For Service Providers $16.15 AUD No Yes Learn More On GoDaddy’s Secure Website
Web.com 3.8 4-removebg-preview-2 Solid AI Website Builder $US4.99 ($8 AUD) Yes Yes Learn More On Web.com’s Website
Bluehost Website Builder 3.1 3-removebg Offers Reliable Uptime $4.81 AUD Yes Yes Learn More On Bluehost.com’s Website

Our Pick of the Best Website Builders


Affordable Plans

Hostinger

Hostinger
4.8
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Starting Monthly Cost

$US2.49 ($4 AUD).

Free Domain?

Yes

AI Tools?

Yes

Hostinger
Learn More

On Hostinger's Website

Starting Monthly Cost

$US2.49 ($4 AUD).

Free Domain?

Yes

AI Tools?

Yes

Why We Picked It

Hostinger is our top pick for an affordable website builder. With a long-term contract, you can lock in plans at their lowest prices—as low as $US2.49 ($4 AUD) per month when enrolling in a 48-month plan, which is among the least expensive of the plans we analysed.

Hostinger’s website builder doesn’t lack benefits and features, even at its low price point. For both website builder plans, you’ll get a free domain when you purchase a plan of at least 12 months. The free domain is only valid for the first year of your contract, so if you want to retain your website with Hostinger in your second year and beyond, you’ll have to pay $US7.99 ($12.85 AUD) per year. Considering you can also run up to 100 websites, have 150 templates to choose from, and some AI and e-commerce tools on the more expensive plan, we like the value you can extract from this website-building and hosting all-in-one option.

Pros & Cons
  • Affordable price points that offer great value
  • 30-day money-back guarantee
  • Build and host your website under the same roof
  • Most AI tools come with a more expensive plan
  • No free plan or free trial available
  • Steepest pricing discounts only available for longer-term plans

Great for Dropshipping

Shopify

Shopify
4.6
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Starting Monthly Cost

$42 AUD

Free Domain?

No

AI Tools?

Yes

Shopify
Learn More

On Shopify's Website

Starting Monthly Cost

$42 AUD

Free Domain?

No

AI Tools?

Yes

Why We Picked It

If you’re looking to take your e-commerce business—and more specifically, your dropshipping business—to the next level, Shopify’s website-building features allow you to create a customisable website that works. You can prepopulate your site with a Shopify template that comes with your plan. Then, customise its features with apps and widgets that will take the look, feel and functionality of your site forward.

Shopify’s plans are pricier than some of the others on our list. And, you don’t get some of the same features included in your plan, such as a free domain, as you do with some other picks. So, what exactly are you paying more for? In general, you get the luxury of building and hosting your website with e-commerce functionality within the same platform.

Pros & Cons
  • Great tools for e-commerce businesses
  • 3-day free trial option
  • High-volume website hosting and building available
  • Pricey entry plans
  • Customer service via phone only available on pricier plans
  • Poor customer reviews on sites like Trustpilot

Allows for Integrations

WordPress.com

WordPress.com
4.5
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Starting Monthly Cost

$0

Free Domain?

Yes, with annual billing

AI Tools?

No

WordPress.com

Starting Monthly Cost

$0

Free Domain?

Yes, with annual billing

AI Tools?

No

Why We Picked It

Perhaps one of the best-known website builders, WordPress has been around for a long time, giving business owners many options to tailor their site. And that’s what you’ll get, too: a blank slate from which you can customise your website through integrations.

We appreciate that WordPress offers a free plan, but it’s quite bare in nature and features. When you get into the paid plans, you can customise your site through themes, colours and fonts to build your brand. Plus, we like that WordPress allows you to upgrade your plan anytime, which is ideal for Australian businesses looking to scale. Prices vary widely. From free to thousands per year, there’s an option for most businesses.

Pros & Cons
  • Great for scalability
  • Hosting included with all website builder plans
  • Affordable plans, including a free option
  • Basic offering at the starter level
  • 24/7 customer support only available from Business plan and higher

Great for Cheap E-Commerce Sites

Weebly

Weebly
4.2
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Starting Monthly Cost

$0

Free Domain?

Yes, Professional & Performance plans only

AI Tools?

No

Weebly

Starting Monthly Cost

$0

Free Domain?

Yes, Professional & Performance plans only

AI Tools?

No

Why We Picked It

If you want to take your business online and offer e-commerce sales without forking over a huge amount every month, look no further than Weebly. It offers e-commerce features that come as standard on its free plan that some other website builders don’t offer—even on their paid plans. Ultimately, you can get up and running quickly with Weebly’s free plan and upgrade later if need be.

We like the e-commerce options included in Weebly’s free plan. We also appreciate the website builder’s transparent pricing and range of features you can add when your e-commerce website starts gaining momentum. Its highest Performance plan costs $30 AUD per month (when billed annually) and comes with unlimited storage, a free domain, the ability to accept payments through PayPal, item reviews, advanced e-commerce insights and priority customer service support.

Pros & Cons
  • Reasonably priced plans, including a feature-packed free option
  • Great for scalability
  • SSL security included in the free plan
  • Free domain not available until Professional-level plan
  • Can’t connect a custom domain on the free plan
  • Unlimited storage not available until the Professional-level plan

Beginner-friendly

Strikingly

Strikingly
4.2
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Starting Monthly Cost

$0

Free Domain?

Yes

AI Tools?

Yes

Strikingly

Starting Monthly Cost

$0

Free Domain?

Yes

AI Tools?

Yes

Why We Picked It

Strikingly’s easy-to-understand interface and free option mean it’s a great starting point for website-building beginners. And, because your website is also hosted by Strikingly on its fully managed cloud hosting servers, you don’t have to worry about building and hosting your website on different platforms.

But if you’re looking to grow your website into a full-scale operation, Strikingly may not be the best option. While it’s decent for scalability, as you can upgrade or downgrade your plan at any time, it may be better suited to smaller operations. Its lower-tiered plans—like the free plan, Limited and Pro—don’t offer much customisation or the additional features you can get with other providers. Even its highest-tiered VIP plan doesn’t come with commonly available features like unlimited storage. The free plan is where Strikingly shines, and it’s great for beginners who don’t need to go all-in on a website from the get-go.

Pros & Cons
  • 24/7 customer support, including the free plan
  • Great for scalability—up to a point
  • Dedicated account manager with highest-tier plan
  • Phone support only available on VIP plan
  • Limited storage and bandwidth on Free and Limited plans

Popular With Australian Artists

Squarespace

Squarespace
4.1
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Starting Monthly Cost

$17 AUD per month (annually)

Free Domain?

Yes, with annual billing

AI Tools?

Yes

Squarespace
Learn More

On Squarespace's Secure Website

Starting Monthly Cost

$17 AUD per month (annually)

Free Domain?

Yes, with annual billing

AI Tools?

Yes

Why We Picked It

For artists, finding a website design that fits your aesthetic and work style is key. Squarespace is the perfect solution, as many templates are designed to prominently display high-quality imagery, fonts and colours. You’ll also have access to built-in features like SEO and AI tools.

We like Squarespace for its templates and designs, but it also has some attractive features that can expand your business’s reach in an innovative way. In addition to selling products and services, you could also consider selling your content and memberships, including blogs and online courses, to diversify your revenue streams.

Pros & Cons
  • Wide range of visually appealing prebuilt templates
  • Fully managed cloud hosting included in all plans
  • Original means for selling products and services
  • Feature-light starter plan
  • Negative customer reviews on sites like Trustpilot
  • High monthly starting cost

Offers Code-Free Customisation

Wix

Wix
4.1
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Starting Monthly Cost

$0

Free Domain?

Yes

AI Tools?

Yes

Wix
Learn More

On Wix's Secure Website

Starting Monthly Cost

$0

Free Domain?

Yes

AI Tools?

Yes

Why We Picked It

Wix offers a slew of features that are great for small business owners who don’t have the technical expertise—or don’t want to use it—to build their websites using HTML. Instead, Wix offers a great selection of AI tools and more than 900 free templates for getting your website off the ground quickly without an ounce of coding.

Wix can be a great option for small businesses in various industries, from e-commerce brands to service providers. There are also dedicated platforms and functionality for specialised businesses such as restaurant management, fitness companies, hotel management, and art monetisation. Between the tools available and the templates, it’s little wonder Wix is such a popular choice with Australians.

Pros & Cons
  • Free domain for one year
  • SEO and marketing tools included in plans
  • Free plan available
  • Aside from the free plan, pricey monthly plan options
  • E-commerce functionality not available until Core plan
  • No unlimited storage until pricey Business Elite plan

Great For Service Providers

GoDaddy Australia

GoDaddy Australia
4.0
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Starting Monthly Cost

$16.15 AUD

Free Domain?

No

AI Tools?

Yes

GoDaddy Australia
Learn More

On GoDaddy's Secure Website

Starting Monthly Cost

$16.15 AUD

Free Domain?

No

AI Tools?

Yes

Why We Picked It

The GoDaddy Australia website building plans are ideal for service providers, with custom templates catering to small businesses that offer services. We like the templates and designs that make getting your website off the ground a cinch, and we also like the built-in tools that ensure eyeballs see your service offering quickly.

From the starter-level Basic plan, you’ll get access to built-in SEO, a marketing dashboard and up to 100 email marketing sends per month. If you want to add more powerful tools and features, you can do so for an added cost. However, if you’re looking to sell your services or products through an online store, you’ll need to upgrade to the Commerce plan, which allows you to sell unlimited products on leading marketplaces.

Pros & Cons
  • AI tools to help create your site with no coding
  • Seven-day free trial available
  • Marketing and SEO tools included
  • Starter-level plan doesn’t have as many features as competitors
  • Free domain not included

Solid AI Website Builder

Web.com

Web.com
3.8
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Starting Monthly Cost

$US4.99 ($8 AUD)

Free Domain?

Yes

AI Tools?

Yes

Web.com
Learn More

On Web.com's Website

Starting Monthly Cost

$US4.99 ($8 AUD)

Free Domain?

Yes

AI Tools?

Yes

Why We Picked It

AI can make building your small business website easy without the intricate coding and technical knowledge that may have been necessary just a few years ago. We like Web.com for several reasons, including its powerful AI tools for building websites from scratch.

Using Web.com’s built-in AI tools means your website can go from idea to live online in a matter of minutes. It will build a professional-looking website and use its knowledge to generate a name for your domain, a logo for your business and copy for your website, marketing and more.

On top of that, Web.com offers a free domain for one year if you opt for an annual plan, which renews in your second year for full price. And, if you’re not so worried about harnessing AI tools for all of your website’s creation, Web.com allows you to build it yourself using its expansive library of pre-built templates.

Pros & Cons
  • AI tools included in all plans
  • SSL security certificate in all plans
  • 24/7 email, phone and live chat support; one hour of free expert design support
  • Features for e-commerce sites only available from top-tier plan
  • High renewal rates
  • Promotional freebies only offered for a limited time

Offers Reliable Uptime

Bluehost Website Builder

Bluehost Website Builder
3.1
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Starting Monthly Cost

$4.81 AUD

Free Domain?

Yes

AI Tools?

Yes

Bluehost Website Builder
Learn More

On Bluehost.com's Website

Starting Monthly Cost

$4.81 AUD

Free Domain?

Yes

AI Tools?

Yes

Why We Picked It

If you’re looking for a one-stop shop for your website host and builder, Bluehost is a solid option. It offers an industry-leading 100% network uptime, so you can rest assured that you won’t miss out on potential revenue. Plus, it’s designed for use with WordPress, which could benefit small business owners who have used WordPress before.

Bluehost Website Builder uses AI tools to help you design your website from scratch by answering a few questions. With four plans available—all at middle-of-the-road price points—there’s an option for businesses of all sizes. But if you expect your website to get more than 400,000 visits per month—for example, if your traffic spikes at certain times of the year, like the holiday season—you may want to look elsewhere.

Pros & Cons
  • 100% network uptime
  • 30-day money-back guarantee
  • Free domain for the first year
  • Maximum visitor limitations
  • E-commerce features not available until Online Store plan

Methodology

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How To Choose the Best Website Builder

Choosing the best website builder for your business means weighing the options, reviewing their features and comparing costs. Here are some valuable considerations to have in mind during your search:

Essential Website Builder Features

The best website builders offer standard features and plans at price points that won’t break your budget. Specifically, look out for the following crucial features when picking the website builder for your business:

  • Hosting and building: When planning the look of your business website, consider three key components: domain, hosting and building. Ideally, you can look for a service that allows you to do all three under one roof. (In some cases, if you already have a domain, you’ll need to find a service that will migrate your existing domain into its system.)
  • Templates and AI tools: Not all small business owners are fluent in coding, and with the best website-building services, that’s not a deal-breaker. With a library of available templates and/or AI tools, you can take your website from a vision to reality in no time at all.
  • E-commerce features: If your small business requires the ability to sell products online, look for a website builder that can accommodate your needs. Some website builders only offer e-commerce services in higher-priced plans, while others offer it as standard.
  • Support: Building a website doesn’t come naturally to many business owners. That’s why having 24/7 support via various channels is crucial. Look for a plan that allows for phone, chat, email and knowledge base support.

Of the services we reviewed, Hostinger excels in these categories. Not only does its starter-level plan offer plenty of features, but it also comes with a free domain, hosting and building on the same service, AI-generated website building and e-commerce capabilities.

Value

For Australian business owners, it’s all about finding a website-building service that will give you the essential features you need without overpaying.

Website builders come at a range of price points. But before you exclude an option because it’s too expensive or jump at another because it’s free, consider what you’re getting for the price. For example, Weebly offers a free plan that’s ripe for e-commerce businesses, a feature that many other services don’t make available until their mid-tier plans.

Likewise, if you’re looking for great value and don’t mind paying a bit each month to have a website that works exactly as needed for your business, we like Web.com. Its plans start at just $US4.99 ($8 AUD) per month, but with that, you can use AI tools to create the website of your dreams. For some, that’s priceless.

Scalability

Your business needs may change daily, weekly, or monthly. If you’re an artist looking to sell products in the lead-up to Christmas, for example, you’ll want to make sure your e-commerce website is ready to handle the influx of traffic and customers so you don’t miss revenue opportunities.

Look for a website builder that allows you to increase or decrease your plan as your business needs change. We like WordPress.com for its scalability, which allows you to switch to a different plan at any time.

Drag-and-Drop Interface

If coding isn’t your thing, look for website builders that make customising your site easy with the help of drag-and-drop tools. By moving photos, text, videos and other elements easily within a single interface, you can better customise your website to your needs.

SEO and Marketing Tools

Building your website is a great feat, but it’s just a starting point. After the build comes the marketing to make sure potential customers can find your services.

The best website builders offer search engine optimization (SEO) tools and marketing dashboards as part of their plans. Ranking high on Google search results in your area and attracting new customers through email marketing can lift your business to new heights.


Which Website Builder Is Best For Your Aussie Business?

Ultimately, the right website builder for your small business will vary depending on your needs, budget and line of business. Here’s a closer look at three scenarios and what website-building option works best:

Small Businesses on a Budget

If you want to save as much cash as possible on building your website, look for a service that offers tremendous value. No-cost plans are an obvious choice, and we really like Weebly for its free plan, which is also suitable for e-commerce businesses. But Hostinger is our top pick for its mix of premium features at an affordable price point.

Small Businesses That Offer Services Rather Than Products

Service-orientated small businesses have different needs than their product-focused counterparts. You’ll want a way to feature your services—and what past customers have to say about them—on an interface that works. We like GoDaddy Australia’s website builder for the service industry because the templates are great for showcasing work. The AI tools included with GoDaddy’s plans also mean you can go from nothing to a fully-built website—including a logo—in minutes.

Small Businesses That Are Creating a Website for the First Time

Beginners need not fret with Strikingly’s website builder. It’s a platform designed with beginners in mind, and thanks to its low-cost plans (it has a free plan option), you can choose from pre-built templates and get your website moving in no time. But it does have its limitations, so you may want to look at upgrading to a service that offers more features and customisation if your business grows and your website needs additional capabilities.

Additional copy editing: Jenn Mesce


Frequently Asked Questions (FAQs)

What is a website builder?

A website builder allows novices to build a full-scale website without a coding background. The best services offer features like customisation, pre-built templates and AI, SEO and marketing tools at affordable prices.

How much do website builders cost?

Website builders can vary significantly in cost, depending on the features they offer. Some providers offer free plans, though these often have limitations. On the other hand, some larger services offer full-scale website building—and hosting— capabilities that could cost many thousands of dollars every month. It’s important not to overpay for features your business doesn’t require.

Are free website builders an option?

Several of our best picks for website builders offer a free plan option. However, it’s important to do your research and make sure the free plan will provide your business with the features and capabilities required.

How long will it take to build a website for my Australian business?

The amount of time it takes to build a website for your business will vary based on what you’re looking to build and the services the provider offers. Those that offer AI tools for building a website will take less time than building one from scratch. In fact, using templates and AI tools can mean your website could be live in minutes. If you have some experience using website builders, you could have a basic site up and running in a few hours.


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