Featured Partner Offers
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Australian businesses require a compelling and professional website to reach their customers, outline their products and services, and generate leads.
According to the Australian Bureau of Statistics (ABS), 98% of Australia’s more than 2.5 million businesses are classified as ‘small businesses’, meaning they employ fewer than 20 people.
In the past, small businesses relied on external web designers to create a company website. The proliferation and advancements of DIY website builders in recent years mean that almost anyone can build a professional-looking site.
Website builders allow you to create a one-stop shop for your business, including blogs, online stores and the ability to incorporate ‘search engine optimization’ (SEO) elements so your website ranks on Google and other search engines. They are a vital part of the sales, marketing and revenue-driving processes.
The best website builders—like our top pick, Hostinger—offer hosting, drag-and-drop site editor functionality and come at a price that won’t break the bank.
We reviewed 10 website builders to help you find the best choice for your business.
Note: Some international website builders list prices on their Australian sites in US dollars. In these instances, we have included the US price, as well as the Australian amount in brackets afterwards. Currency conversion is correct at the time of publication but subject to change.
Build and scale with confidence. From a powerful website builder to advanced business solutions – Wix has you covered.
Try Wix. No credit card required.
Featured Partner Offers
On Wix’s Secure Website
Starting price
From $16 AUD per month
Drag-and-drop editor
Yes
E-commerce in entry-level plan
No
On Squarespace’s Secure Website
Starting price
$16 AUD
Drag-and-Drop Interface
Yes
Standout Features
Free domain and SSL certificate, no transaction fees, award-winning templates
On Shopify’s Secure Website
Pricing
$56 AUD to $575 AUD
Free trial
Free for three days, then $1 for one month
Term lengths
Month-to-month, annual
On Ionos’s Secure Website
Starting price
$US1 or $1.50 AUD per month for the first six months, then $US18 per month or $27 AUD
Drag-and-drop editor
Yes
E-commerce in entry-level plan
Yes, as an add-on
COMPANY | FORBES ADVISOR RATING | forbes_advisor_rating_image | SUPERLATIVE | STARTING MONTHLY COST | FREE DOMAIN? | AI TOOLS? | learn_more_cta_text | learn_more_cta_below_text | LEARN MORE |
---|---|---|---|---|---|---|---|---|---|
Hostinger | 4.8 | ![]() |
Affordable Plans | $US2.49 ($4 AUD) | Yes | Yes | Learn More | On Hostinger’s Website | |
Shopify | 4.6 | ![]() |
Great for Dropshipping | $42 AUD | No | Yes | Learn More | On Shopify’s Website | |
WordPress.com | 4.5 | ![]() |
Allows for Integrations | $0 | Yes, with annual billing | No | View More | ||
Weebly | 4.2 | ![]() |
Great for Cheap E-Commerce Sites | $0 | Yes, Professional & Performance plans only | No | View More | ||
Strikingly | 4.2 | ![]() |
Beginner-friendly | $0 | Yes | Yes | View More | ||
Squarespace | 4.1 | ![]() |
Popular With Australian Artists | $17 AUD per month (annually) | Yes, with annual billing | Yes | Learn More | On Squarespace’s Secure Website | |
Wix | 4.1 | ![]() |
Offers Code-Free Customisation | $0 | Yes | Yes | Learn More | On Wix’s Secure Website | |
GoDaddy Australia | 4.0 | ![]() |
Great For Service Providers | $16.15 AUD | No | Yes | Learn More | On GoDaddy’s Secure Website | |
Web.com | 3.8 | ![]() |
Solid AI Website Builder | $US4.99 ($8 AUD) | Yes | Yes | Learn More | On Web.com’s Website | |
Bluehost Website Builder | 3.1 | ![]() |
Offers Reliable Uptime | $4.81 AUD | Yes | Yes | Learn More | On Bluehost.com’s Website |
$US2.49 ($4 AUD).
Yes
Yes
Hostinger is our top pick for an affordable website builder. With a long-term contract, you can lock in plans at their lowest prices—as low as $US2.49 ($4 AUD) per month when enrolling in a 48-month plan, which is among the least expensive of the plans we analysed.
Hostinger’s website builder doesn’t lack benefits and features, even at its low price point. For both website builder plans, you’ll get a free domain when you purchase a plan of at least 12 months. The free domain is only valid for the first year of your contract, so if you want to retain your website with Hostinger in your second year and beyond, you’ll have to pay $US7.99 ($12.85 AUD) per year. Considering you can also run up to 100 websites, have 150 templates to choose from, and some AI and e-commerce tools on the more expensive plan, we like the value you can extract from this website-building and hosting all-in-one option.
$42 AUD
No
Yes
If you’re looking to take your e-commerce business—and more specifically, your dropshipping business—to the next level, Shopify’s website-building features allow you to create a customisable website that works. You can prepopulate your site with a Shopify template that comes with your plan. Then, customise its features with apps and widgets that will take the look, feel and functionality of your site forward.
Shopify’s plans are pricier than some of the others on our list. And, you don’t get some of the same features included in your plan, such as a free domain, as you do with some other picks. So, what exactly are you paying more for? In general, you get the luxury of building and hosting your website with e-commerce functionality within the same platform.
$0
Yes, with annual billing
No
$0
Yes, with annual billing
No
Perhaps one of the best-known website builders, WordPress has been around for a long time, giving business owners many options to tailor their site. And that’s what you’ll get, too: a blank slate from which you can customise your website through integrations.
We appreciate that WordPress offers a free plan, but it’s quite bare in nature and features. When you get into the paid plans, you can customise your site through themes, colours and fonts to build your brand. Plus, we like that WordPress allows you to upgrade your plan anytime, which is ideal for Australian businesses looking to scale. Prices vary widely. From free to thousands per year, there’s an option for most businesses.
$0
Yes, Professional & Performance plans only
No
$0
Yes, Professional & Performance plans only
No
If you want to take your business online and offer e-commerce sales without forking over a huge amount every month, look no further than Weebly. It offers e-commerce features that come as standard on its free plan that some other website builders don’t offer—even on their paid plans. Ultimately, you can get up and running quickly with Weebly’s free plan and upgrade later if need be.
We like the e-commerce options included in Weebly’s free plan. We also appreciate the website builder’s transparent pricing and range of features you can add when your e-commerce website starts gaining momentum. Its highest Performance plan costs $30 AUD per month (when billed annually) and comes with unlimited storage, a free domain, the ability to accept payments through PayPal, item reviews, advanced e-commerce insights and priority customer service support.
$0
Yes
Yes
$0
Yes
Yes
Strikingly’s easy-to-understand interface and free option mean it’s a great starting point for website-building beginners. And, because your website is also hosted by Strikingly on its fully managed cloud hosting servers, you don’t have to worry about building and hosting your website on different platforms.
But if you’re looking to grow your website into a full-scale operation, Strikingly may not be the best option. While it’s decent for scalability, as you can upgrade or downgrade your plan at any time, it may be better suited to smaller operations. Its lower-tiered plans—like the free plan, Limited and Pro—don’t offer much customisation or the additional features you can get with other providers. Even its highest-tiered VIP plan doesn’t come with commonly available features like unlimited storage. The free plan is where Strikingly shines, and it’s great for beginners who don’t need to go all-in on a website from the get-go.
$17 AUD per month (annually)
Yes, with annual billing
Yes
For artists, finding a website design that fits your aesthetic and work style is key. Squarespace is the perfect solution, as many templates are designed to prominently display high-quality imagery, fonts and colours. You’ll also have access to built-in features like SEO and AI tools.
We like Squarespace for its templates and designs, but it also has some attractive features that can expand your business’s reach in an innovative way. In addition to selling products and services, you could also consider selling your content and memberships, including blogs and online courses, to diversify your revenue streams.
$0
Yes
Yes
Wix offers a slew of features that are great for small business owners who don’t have the technical expertise—or don’t want to use it—to build their websites using HTML. Instead, Wix offers a great selection of AI tools and more than 900 free templates for getting your website off the ground quickly without an ounce of coding.
Wix can be a great option for small businesses in various industries, from e-commerce brands to service providers. There are also dedicated platforms and functionality for specialised businesses such as restaurant management, fitness companies, hotel management, and art monetisation. Between the tools available and the templates, it’s little wonder Wix is such a popular choice with Australians.
$16.15 AUD
No
Yes
The GoDaddy Australia website building plans are ideal for service providers, with custom templates catering to small businesses that offer services. We like the templates and designs that make getting your website off the ground a cinch, and we also like the built-in tools that ensure eyeballs see your service offering quickly.
From the starter-level Basic plan, you’ll get access to built-in SEO, a marketing dashboard and up to 100 email marketing sends per month. If you want to add more powerful tools and features, you can do so for an added cost. However, if you’re looking to sell your services or products through an online store, you’ll need to upgrade to the Commerce plan, which allows you to sell unlimited products on leading marketplaces.
$US4.99 ($8 AUD)
Yes
Yes
AI can make building your small business website easy without the intricate coding and technical knowledge that may have been necessary just a few years ago. We like Web.com for several reasons, including its powerful AI tools for building websites from scratch.
Using Web.com’s built-in AI tools means your website can go from idea to live online in a matter of minutes. It will build a professional-looking website and use its knowledge to generate a name for your domain, a logo for your business and copy for your website, marketing and more.
On top of that, Web.com offers a free domain for one year if you opt for an annual plan, which renews in your second year for full price. And, if you’re not so worried about harnessing AI tools for all of your website’s creation, Web.com allows you to build it yourself using its expansive library of pre-built templates.
$4.81 AUD
Yes
Yes
If you’re looking for a one-stop shop for your website host and builder, Bluehost is a solid option. It offers an industry-leading 100% network uptime, so you can rest assured that you won’t miss out on potential revenue. Plus, it’s designed for use with WordPress, which could benefit small business owners who have used WordPress before.
Bluehost Website Builder uses AI tools to help you design your website from scratch by answering a few questions. With four plans available—all at middle-of-the-road price points—there’s an option for businesses of all sizes. But if you expect your website to get more than 400,000 visits per month—for example, if your traffic spikes at certain times of the year, like the holiday season—you may want to look elsewhere.
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Choosing the best website builder for your business means weighing the options, reviewing their features and comparing costs. Here are some valuable considerations to have in mind during your search:
The best website builders offer standard features and plans at price points that won’t break your budget. Specifically, look out for the following crucial features when picking the website builder for your business:
Of the services we reviewed, Hostinger excels in these categories. Not only does its starter-level plan offer plenty of features, but it also comes with a free domain, hosting and building on the same service, AI-generated website building and e-commerce capabilities.
For Australian business owners, it’s all about finding a website-building service that will give you the essential features you need without overpaying.
Website builders come at a range of price points. But before you exclude an option because it’s too expensive or jump at another because it’s free, consider what you’re getting for the price. For example, Weebly offers a free plan that’s ripe for e-commerce businesses, a feature that many other services don’t make available until their mid-tier plans.
Likewise, if you’re looking for great value and don’t mind paying a bit each month to have a website that works exactly as needed for your business, we like Web.com. Its plans start at just $US4.99 ($8 AUD) per month, but with that, you can use AI tools to create the website of your dreams. For some, that’s priceless.
Your business needs may change daily, weekly, or monthly. If you’re an artist looking to sell products in the lead-up to Christmas, for example, you’ll want to make sure your e-commerce website is ready to handle the influx of traffic and customers so you don’t miss revenue opportunities.
Look for a website builder that allows you to increase or decrease your plan as your business needs change. We like WordPress.com for its scalability, which allows you to switch to a different plan at any time.
If coding isn’t your thing, look for website builders that make customising your site easy with the help of drag-and-drop tools. By moving photos, text, videos and other elements easily within a single interface, you can better customise your website to your needs.
Building your website is a great feat, but it’s just a starting point. After the build comes the marketing to make sure potential customers can find your services.
The best website builders offer search engine optimization (SEO) tools and marketing dashboards as part of their plans. Ranking high on Google search results in your area and attracting new customers through email marketing can lift your business to new heights.
Ultimately, the right website builder for your small business will vary depending on your needs, budget and line of business. Here’s a closer look at three scenarios and what website-building option works best:
If you want to save as much cash as possible on building your website, look for a service that offers tremendous value. No-cost plans are an obvious choice, and we really like Weebly for its free plan, which is also suitable for e-commerce businesses. But Hostinger is our top pick for its mix of premium features at an affordable price point.
Service-orientated small businesses have different needs than their product-focused counterparts. You’ll want a way to feature your services—and what past customers have to say about them—on an interface that works. We like GoDaddy Australia’s website builder for the service industry because the templates are great for showcasing work. The AI tools included with GoDaddy’s plans also mean you can go from nothing to a fully-built website—including a logo—in minutes.
Beginners need not fret with Strikingly’s website builder. It’s a platform designed with beginners in mind, and thanks to its low-cost plans (it has a free plan option), you can choose from pre-built templates and get your website moving in no time. But it does have its limitations, so you may want to look at upgrading to a service that offers more features and customisation if your business grows and your website needs additional capabilities.
Additional copy editing: Jenn Mesce
Featured Partners
On Wix’s Secure Website
Starting price
From $16 AUD per month
Drag-and-drop editor
Yes
E-commerce in entry-level plan
No
On Squarespace’s Secure Website
Starting price
$16 AUD
Drag-and-Drop Interface
Yes
Standout Features
Free domain and SSL certificate, no transaction fees, award-winning templates
On Shopify’s Secure Website
Pricing
$56 AUD to $575 AUD
Free trial
Free for three days, then $1 for one month
Term lengths
Month-to-month, annual
On Ionos’s Secure Website
Starting price
$US1 or $1.50 AUD per month for the first six months, then $US18 per month or $27 AUD
Drag-and-drop editor
Yes
E-commerce in entry-level plan
Yes, as an add-on
A website builder allows novices to build a full-scale website without a coding background. The best services offer features like customisation, pre-built templates and AI, SEO and marketing tools at affordable prices.
Website builders can vary significantly in cost, depending on the features they offer. Some providers offer free plans, though these often have limitations. On the other hand, some larger services offer full-scale website building—and hosting— capabilities that could cost many thousands of dollars every month. It’s important not to overpay for features your business doesn’t require.
Several of our best picks for website builders offer a free plan option. However, it’s important to do your research and make sure the free plan will provide your business with the features and capabilities required.
The amount of time it takes to build a website for your business will vary based on what you’re looking to build and the services the provider offers. Those that offer AI tools for building a website will take less time than building one from scratch. In fact, using templates and AI tools can mean your website could be live in minutes. If you have some experience using website builders, you could have a basic site up and running in a few hours.
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As Forbes Advisor's Editorial Director of Growth Projects, Emily looks after driving editorial innovation and audience engagement through new channels. She oversees the vision for audience-generating initiatives such as newsletters, social media and outreach, driving editorial growth and brand awareness. Prior to joining Forbes Advisor, she was Editorial Director at CNN Underscored, where she led a team in creating serviceable journalism in personal finance, small business and home. She's also held roles with CNN Underscored, launching the Travel vertical, and as the Global News Editor at The Points Guy. There, she oversaw TPG’s news operation and launched the first-ever international outpost for the brand, The Points Guy UK. She holds a master’s degree in journalism from New York University and a bachelor’s degree from the University of Missouri. A native of Upstate New York, she’s traveled to more than 50 countries and currently resides outside of London.
Johanna Leggatt is the Lead Editor for Forbes Advisor, Australia. She has more than 20 years' experience as a print and digital journalist, including with Australian Associated Press (AAP) and The Sun-Herald in Sydney. She is a former digital sub-editor on The Guardian and The Telegraph in the UK, and lives in Melbourne.