We independently select all products and services. If you click through links we provide, we may earn a commission.
Learn More.
Advertiser Disclosure
Kathy Haan, MBA is a former financial advisor-turned-writer and business coach. For over a decade, she’s helped small business owners make money online. When she’s not trying out the latest tech or travel blogging with her family, you can find her cu...
Kathy Haan, MBA is a former financial advisor-turned-writer and business coach. For over a decade, she’s helped small business owners make money online. When she’s not trying out the latest tech or travel blogging with her family, you can find her cu...
Written By
Kathy Haan
Kathy Haan, MBA is a former financial advisor-turned-writer and business coach. For over a decade, she’s helped small business owners make money online. When she’s not trying out the latest tech or travel blogging with her family, you can find her cu...
Kathy Haan, MBA is a former financial advisor-turned-writer and business coach. For over a decade, she’s helped small business owners make money online. When she’s not trying out the latest tech or travel blogging with her family, you can find her cu...
Contributor
Editorial note: Forbes Advisor Australia may earn revenue from this story in the manner disclosed here. Read our advice disclaimer here.
Wix is an easy-to-use platform thanks to its drag-and-drop interface. However, it’s not the only one on the Australian market. Wix alternatives should focus on ease of use and have unique features that appeal to small businesses of all sizes. These alternatives should be affordable, offer themes or templates and include an SSL certificate.
We analysed the top Wix competitors on the market across dozens of data points to come up with the best solutions for your situation.
Related: Wix Pricing Guide for Australians
Why You Can Trust Forbes Advisor Small Business
The Forbes Advisor Small Business team is committed to bringing you unbiased rankings and information with full editorial independence. We use product data, strategic methodologies and expert insights to inform all of our content and guide you in making the best decisions for your business journey.
We reviewed twelve website builders using a complex methodology to help you find the 9 best alternatives to Wix. Our ratings looked at factors such as the cost of each provider’s pricing and plans, quality of features, real users’ opinions of each web builder and a final review by our panel of experts. All ratings are determined solely by our editorial team.
Featured Partners
1
Wix
Starting price
From $15 per month
Drag-and-Drop Editor
Yes
Standout Features
Free plan available, 900+ designer-made templates
2
SquareSpace
Starting price
$16 AUD per month (paid annually)
Drag-and-drop interface
Yes
Inventory management
Yes
3
Shopify
Pricing
$56 AUD to $575 AUD
Free trial
Free for three days, then $1 for one month
Term lengths
Month-to-month, annual
4
IONOS
Starting price
$US1 or $1.50 AUD per month for the first six months, then $US18 per month or $27 AUD
Drag-and-drop editor
Yes
E-commerce in entry-level plan
Yes, as an add-on
{{ showMobileIntroSection ? readLessText : readMoreText }}
{{ showSummarySection ? hideSummaryText : showSummaryText }}
The Best Wix Alternatives of 2025
Is Wix the Best Website Builder?
Wix is a popular website builder that offers a range of features and tools to help users create a professional-looking website. Whether you are a small business owner, artist or blogger, Wix has a range of templates and design options to suit your needs. However, it is important to carefully consider your specific needs and budget when choosing a website builder, as there may be other options that better meet your specific requirements.
Wix Pros and Cons
Here are some pros and cons of using Wix as a website builder:
Pros
- Easy-to-use drag-and-drop interface
- Wide range of templates and design options
- Built-in SEO tools
- App market to add additional functionality to your website
- Affordable pricing plans
Cons
- Limited flexibility with templates—once you choose a template, you cannot change it without starting from scratch
- Some features only available with higher-priced plans
- May have slower loading times compared to other website builders
- Limited control over website code
- Cannot switch to a different platform once your site is live
Wix Cost
[simple_tables id=”95971″]
Wix offers a variety of features for its pricing plans, including a custom domain, a free domain for one year and the option to remove Wix ads. The platform also includes an SSL certificate and a range of storage options, from 5GB to unlimited. The number of video hours included also varies depending on the pricing plan. If these features align with your needs and the pricing fits within your budget, then Wix could be a good value for what’s included.
However, it is important to carefully consider your specific requirements and compare them to the features offered by other website builders to ensure that you are getting the best value for your money.
Wix Ease of Use
Wix is a website builder that is designed to be easy for anyone to use, regardless of their coding or design experience. Its drag-and-drop interface makes it simple to customize templates and design elements to create a professional-looking website. The platform also offers an array of built-in features and tools, such as SEO tools and an app market, that can help users enhance their website’s functionality.
Wix for Blogging
Wix is a good choice for Australian bloggers because it offers a variety of features specifically tailored for this purpose. Its drag-and-drop interface makes it simple to customize the design and layout of your blog, and it provides a selection of templates and design options to choose from. Additionally, Wix includes built-in features for managing your blog and has a collection of tools and features in its app market that are specifically designed for bloggers.
Wix for E-Commerce
Wix is a website builder that offers a number of features specifically designed for e-commerce, though you’ll have to pay for its e-commerce-specific plans. Its drag-and-drop interface makes it easy to create an online store and customize its design and layout.
The platform also provides a selection of tools and features to manage your online store, such as the ability to accept payments and track inventory. In addition, Wix integrates with a number of popular e-commerce platforms and includes a selection of marketing and analysis tools to help you grow your online business.
Featured Partners
1
Wix
Starting price
From $15 per month
Drag-and-Drop Editor
Yes
Standout Features
Free plan available, 900+ designer-made templates
2
SquareSpace
Starting price
$16 AUD per month (paid annually)
Drag-and-drop interface
Yes
Inventory management
Yes
3
Shopify
Pricing
$56 AUD to $575 AUD
Free trial
Free for three days, then $1 for one month
Term lengths
Month-to-month, annual
4
IONOS
Starting price
$US1 or $1.50 AUD per month for the first six months, then $US18 per month or $27 AUD
Drag-and-drop editor
Yes
E-commerce in entry-level plan
Yes, as an add-on
When To Choose a Competitor Over Wix
There are a few situations where it might make sense to choose a competitor over Wix as a website builder in Australia. Some potential reasons to consider a different platform include:
- More advanced design or coding needs: If you have specific design or coding requirements that go beyond what Wix offers, you may want to consider a different platform that provides more advanced capabilities.
- More control over website code: If you need more control over the code behind your website, Wix may not be the best option as it does not allow you to edit the HTML or CSS directly.
- Different pricing structure: If Wix’s pricing plans do not fit your budget or do not offer the features you need, you may want to consider a competitor that offers a different pricing structure or set of features.
- Different user experience: If you find Wix’s interface or user experience to be confusing or difficult to use, you may prefer a different website builder that offers a more intuitive interface.
Methodology
We considered multiple Wix alternatives and compared ease of use, pricing, features and customer reviews to determine the best options. Forbes Advisor researched the industry and analysed several different companies and plans. We then scored these contenders across four categories of features with 16 different metrics that were weighted to favour features that small business owners find value in a web builder.
Pricing
For pricing, we looked at the initial cost of a web builder’s plan and then at all of the plans as a whole, looking at the value each plan provided to users based on their affordability. Plans that started at $10 AUD or less scored higher in our rankings, especially on a month-to-month basis. We also gave additional points to Wix alternatives that offered a clearly stated money-back guarantee. This accounted for 10% of our weighted scoring.
Features
While our article mentions many features attractive to small businesses, we maintained consistency in our ratings by looking for specific features that each Wix alternative should offer. These included offering email and social media marketing tools and drag-and-drop functionality, providing mobile device-responsive websites and giving users unlimited storage and bandwidth. We weighted features at 40% of our total score.
Third-party reviews
Valuing the opinion of actual users of website builders, we looked at reviews left by customers on third-party review websites G2 and Trustpilot. We used these reviews from real users to gauge their opinion of each platform, based on the number of positive reviews left for each provider which was at least 3.5 out of 5 on each site. These reviews accounted for 20% of the total score.
Expert analysis
Looking at key factors that included customer support, ease of use, stand-out features, popularity and value for the money, our panel of experts also used customer reviews to come up with a final rating. This expert analysis made up 30% of the total score.
Frequently Asked Questions (FAQs)
Is there a better alternative to Wix?
There are several alternatives to Wix, each with its own unique features and capabilities. Examples of alternatives include Squarespace, Shopify, Weebly, WordPress and IONOS. It’s important to carefully consider your specific needs and budget when choosing a website builder to ensure that you select the best platform for your purposes.
Is there a cheaper option than Wix?
WordPress.org is a popular option that might be cheaper than Wix, depending on which web host you choose. You can find web hosts for under $5 AUD per month. However, it’s important to know that Wix does offer a free plan, though it comes with limited features and you won’t be able to use a custom domain with it.
What is the best website builder for small businesses in Australia?
Weebly is our top pick for small businesses because it’s easy to use, has a wide range of features and is affordable. You can create a website in minutes, add shopping carts and accept payments, and track your business’s growth over time.
Is Wix worth paying for?
Whether or not Wix is worth paying for depends on your specific needs and budget. If you need something that’s quick and easy to set up without a lot of fuss, you might enjoy using it. However, if you’re looking for more flexibility and customization, choose an alternative such as WordPress.
Is Wix or Squarespace better?
Wix is a website builder known for its easy-to-use interface and a wide variety of design options. Squarespace is known for its refined set of features and tools, but its pricing plans tend to be slightly more expensive. Both platforms have their own unique strengths, so it is important to consider your specific needs and budget when deciding which one is the best fit for you.
Is Wix or WordPress better?
Wix is a user-friendly website builder that doesn’t require coding knowledge, while WordPress is a more advanced content management system that offers greater flexibility but may be more difficult for those without coding experience to use.
Is Wix or Shopify better?
Wix and Shopify are both popular e-commerce platforms, but they are designed for different purposes. Wix is a website builder that includes e-commerce capabilities, while Shopify is primarily an e-commerce platform.
How do I cancel a Wix subscription?
- Go to the Subscriptions section of your account
- Find your plan and click the “Show More” icon
- Click “Cancel Plan”
- Confirm the cancellation by clicking “Cancel Now” in the pop-up window
The information provided by Forbes Advisor is general in nature and for educational purposes only. Any information provided does not consider the personal financial circumstances of readers, such as individual objectives, financial situation or needs. Forbes Advisor does not provide financial product advice and the information we provide is not intended to replace or be relied upon as independent financial advice. Your financial situation is unique and the products and services we review may not be right for your circumstances. Forbes Advisor encourages readers to seek independent expert advice from an authorised financial adviser in relation to their own financial circumstances and investments before making any financial decisions.
We do not offer financial advice, advisory or brokerage services, nor do we recommend or advise individuals to buy or sell particular stocks or securities. Performance information may have changed since the time of publication. Past performance is not indicative of future results. Forbes Advisor provides an information service. It is not a product issuer or provider. In giving you information about financial or credit products, Forbes Advisor is not making any suggestion or recommendation to you about a particular product. It is important to check any product information directly with the provider. Consider the Product Disclosure Statement (PDS), Target Market Determination (TMD) and other applicable product documentation before making a decision to purchase, acquire, invest in or apply for a financial or credit product. Contact the product issuer directly for a copy of the PDS, TMD and other documentation. Forbes Advisor adheres to strict editorial integrity standards. To the best of our knowledge, all content is accurate as of the date posted, though offers contained herein may no longer be available. The opinions expressed are the author’s alone and have not been provided, approved or otherwise endorsed by our partners. For more information, read our Advice Disclaimer here.