Editorial note: Forbes Advisor Australia may earn revenue from this story in the manner disclosed here. Read our advice disclaimer here.
Table of Contents
An initial public offering (IPO) is when a private company becomes public by listing and then selling shares on a stock exchange. Often, an Australlian company will opt to list on the ASX to grow its reserves of capital or pay down debt. An IPO is a lengthy process: the company is required to undertake substantial due diligence before and after listing, and meet strenuous regulatory requirements.
To be listed on the Australian Stock Exchange, a company needs to meet a number of requirements, such as having at least 300 non-affiliated shareholders, each of whom has a holding with a value of at least $2000 which is not subject to ASX-imposed or voluntary escrow.
“If you’ve got a successful business and you want to create a liquidity event, you can offer it to the public through an IPO,” says Alistair Warren, CEO of Trade for Good. “That might provide a cash injection that can be used to expand your business.”
Related: How to Invest Money in Australia
Featured Partner Offers
The IPO Landscape in Australia
The year 2021 was known as a stand-out year for Australian IPOs, which raised over $13 billion in capital—the most over the previous seven years. There were 240 new listings on the ASX, which was the largest since 2007.
As ASX Listings’s Alice Nguyen notes, the IPO market was relatively quiet in 2022 and 2023.
However she added that the “ASX has seen around $1 trillion in additional capital quoted on the market over the last 10 years, including from new listings, follow-on offerings, and other capital raised”.
If you’ve got a successful business and you want to create a liquidity event, you can offer it to the public through an IPO
HLB Mann Judd’s mid-year report on IPOs noted that much of 2024’s financial year (FY) IPO activity was constrained by the high interest-rate environment and subdued economic climate in Australia.
The 2024 IPO calendar is lacklustre to say the least, with just 13 listings in the six months to June, one fewer than in the first six months of 2023.
Partner corporate and audit services at HLB Mann Judd, Marcus Ohm, said in the July report that “uncertainty persists regarding the point when the market will see a sustained recovery in volumes and funds raised”.
“Whilst the float of Guzman y Gomez in June was fully subscribed and enjoyed first day and period-end gains, there are not yet any significant volumes in the near-term pipeline, with only four upcoming listings registered with the ASX, three of which are materials companies. The extent of any wider recovery in IPO volumes and sentiment remains to be seen, given current economic issues and inflationary concerns.”
How Does an IPO Work?
An IPO essentially involves offering the shares of a private corporation to the public for the first time through a new stock issuance. This creates an opportunity for a company to raise capital from public investors.
The first step involves the company setting its financial goals, how much it needs to raise at the IPO, the securities it will offer, and its initial listing price.
The Stages of an IPO
A retail investor needs to prepare a prospectus, which is lodged with the Australian Securities and Investments Commission (ASIC) for approval. If the company is also aiming to be listed on the ASX, it will need to be lodged with the ASX.
“A prospectus is usually a lengthy document that outlines the business and its financials,” says Warren.
Once the approvals process is completed, investors will carry out an evaluation of the company. Ideally, this will be a fair sum.
“Let’s say an investment bank decides that a business is worth $100 million,” explains Warren. “The number of shares divided by $100 million give you the listing amount of shares. It is then the job of the investment bank to go out and sell the shares.”
The investment bank does a ‘road show’ whereby they go to institutional investors and retail investors, who will hopefully read the prospectus, or their stockbroker or financial advisor will say recommend that their client invest in the company.
Sometimes the shares will be snapped up quickly, however the process usually takes between four and six weeks to complete.
The stock exchange will then provide a date for the listing. On that day at 11am, the stock is listed and the market determines whether it was the correct price.
Pros of an IPO
When a company transitions from private to public, private investors have a chance to benefit from their investment because it typically includes a share premium for existing private investors. It also allows public investors to participate in the offering.
Investors are keen to buy shares for the first initial share price, because if the price increases—and it should do in theory—their shares will also be worth more. The underwriters who set the price typically discount it to ensure success on the IPO day, although they will also factor in demand levels.
“Technically, if it’s a good company, the share price should go up,” says Warren. “But there’s plenty that go the other way quite quickly.”
What Are the Risks of Investing in an IPO?
IPOs can be expensive because the transaction process requires investing funds to meet the ongoing regulatory compliance requirements. Money will also be spent for public companies on an underwriter for the transaction, along with an investment bank, and an advertiser to spread the word about the offering.
If the price decreases, those who purchased the shares will lose money.
“If you run a very successful private business that is paying yourself and your (private) shareholders dividends, there is no reason to list unless you want a liquidity event,” says Warren.
Any Other IPO Considerations?
Once a company goes public, it is owned by the shareholders who have bought its stock, and it has less autonomy than it used to. Some company owners—and especially founders—may prefer to maintain control of the direction of their company while incoming CEOs may opt to take a listed company private.
The most recent high-profile recent example of this was Elon Musk taking Twitter/X private when he took over the social media giant—and proceeded to fire 6,000 staffers or some 80% of the workforce.
Frequently Asked Questions (FAQs)
What does IPO stand for?
An IPO stands for Initial Public Offering and refers to the process of listing a private company on a public stock exchange.
What is an IPO in simple terms?
An IPO or initial public offering is the process by which a private company goes public and lists shares of its company for purchase on an exchange. This means that mum-and-dad investors, as well as institutional investors, can buy a stake in a company.
Is an IPO a good idea?
This depends on the company its plans and financials. Many companies are spurred on by success stories of other companies that went public and generated huge amounts of money. They believe an IPO holds the promise of riches, but in actual fact there are no guarantees and an IPO comes with substantial risks.
These risks include the fallout from dissatisfied shareholders; confidentiality and trade secret concerns; insider trading by the directors; and new stakeholders being critical of the company’s performance or direction.
Nevertheless, an IPO, if done properly, can be a huge boon for the company: it just has to be right for the business and its shareholders.
How is an IPO priced?
The price of the IPO is usually set by the underwriters and it is based on the valuation of the company. One of the most common techniques is known as discounted cash flow, which is the net present value of the company’s expected future cash flows.
Underwriters and interested investors look at the value on a per-share basis. Other methods of determining the price include equity value, enterprise value and comparable firm adjustments.
The main source of information for investors will be the prospectus, along with any media coverage the company is generating.
Can anybody invest in an IPO?
Companies tend to make IPOs tricky for retail investors to take part in, because they prefer institutional investors due to the reputational benefits that association confers.
“If an institutional investor is on your share registry, it usually means that they have evaluated the business and are giving it the tick of approval—and they are considered the experts,” says CEO of Trade for Good, Alistair Warren.
A retail investor seeking to invest in an IPOs will often engage a stockbroker and they will need to have a brokerage account. If interested in an IPO, contact your broker immediately to avoid the risk of missing out if the IPO is oversubscribed.
Some brokerage houses receive more allocations than others, and they are also often selective about who they notify about each IPO. There may be limits placed on the number of shares a single investor can buy, or a minimum number of shares that need to be purchased to participate.